Common’s eighth studio album Universal Mind Control hits stores and digital retailers on Tuesday.
Entertainment Weekly: Universal Mind Control seems to move Common backward instead of forward, which for a lyricist of his caliber is truly disappointing. C
Rolling Stone: Rap’s deep thinker wanted to make club bangers. He’s still history-minded; the title track is textbook Eighties electro. Elsewhere, he name-checks Fiona Apple (the bouncy “Make My Day,” with Cee-Lo) and dubs himself “rap’s Ziggy Stardust” (”Gladiator”). 3 out of 5
The New York Times: The Neptunes have created beats better suited to a far more enthusiastic and versatile M.C. Paging Kanye West: Please phone home, Common needs you.
SPIN: While we’re used to Common in the role of poetic prophet or self-righteous rhyme slayer, Universal Mind Control is primarily a rhythmic celebration, paying tribute to Afrika Bambaataa and Jonzun Crew jams. 3.5 out of 5
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